Hear cause-oriented stories from PH brands at Project Womens Las Vegas 2019

Hear cause-oriented stories from PH brands at Project Womens Las Vegas 2019

July 25, 2019 0 By Charlotte Garbin

The Philippines will be part of this year’s Project Womens Las Vegas, where eight Filipino fashion brands will share stories of their colorful and purpose-oriented brands. The show will be held from August 12 to 14 at the Las Vegas Convention Center in Nevada, USA.

FashionPhilippines Campaign

The Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) worked on the country’s participation at Project Womens. With a lineup of esteemed fashion companies carrying the FashionPhilippines campaign, CITEM aims to showcase how innovative and skillful Filipinos are to the American audience.

Project Womens at M.A.G.I.C. trade fair

Project Womens is one of the shows during Men’s Apparel Guild in California (MAGIC) trade fair that takes place February and August of every year. MAGIC is the most comprehensive fashion marketplace within U.S.A. that showcases the most recent trends for all ages from clothing, footwear, accessories and more. And being able to gather twelve (12) shows in one place, it gave people from United States and North America easier access to the most recent or future trends.

Project Womens

The Project Womens collective houses incredibly rising and established brands, several of which are noteworthy and cause-oriented. This year, participating Filipino brands aim to infuse sustainability with the creation of contemporary fashion wears.

On the other hand, the main focus of FashionPhilippines at Project Womens this year is to showcase how the talented Filipino designers are by using traditional and modern manufacturing techniques to create veritable works of art from raw materials.

According to CITEM Executive Director Paulina Suaco-Juan, they are excited to join the revitalized MAGIC and Project Womens this year. “We feel that the Filipino brands participating this year are a better fit at Project Womens, and we hope that buyers will get to appreciate the dedication and workmanship that went into making these products, as well as their stories of community empowerment.” Suaco-Juan said.

Eight Fashion Brands participants

The Philippine companies joining this year are:

  • Agsam Fashion Fern Accessories
  • Beatriz
  • Calli
  • Lara
  • Vesti
  • Virtucio
  • Maco Custodio
  • Ken Samudio

Five of these brands use sustainably-sourced natural and local materials. Three brands namely Custodio, Samudio and Virtucio, make accessories and footwear out of foil packs and upcycled plastic.

All Filipino participating brands also work with organizations and local communities that initiate livelihood projects for disadvantaged people.

“Beyond the artisanship seen in the quality of our products, it is the story of how they were made that makes them stand out,” Suaco-Juan said. “It’s how business owners, designers, artisans and workers came together to make beautiful, eco-conscious and fashionable products that are distinctly Filipino.”

The participation of the eight FIlipino brands in Project Womens may lead to them joining the 70th edition of Manila FAME, which will happen on October 17 to 19 at the World Trade Center Metro Manila. Visit Project Womens and Manila Fame’s official websites to know more about the brands.